Portrait of Laura Fonseca

About

Hello, I’m Laura.

A visual storyteller hooked on arts and culture, design and technology. I spent almost a decade as an art director at Ogilvy, DDB, MullenLowe and Bombai, and now work independently on identities, campaigns and spaces for culture.

Picture a mashup of Donna Haraway, Olafur Eliasson and Daft Punk, wrapped up in a David Shrigley drawing. I’m drawn to unexpected languages and experimental mindsets, from the kinetic sculptures of DRIFT to the simple, powerful drawings of Bruno Munari.

In another universe I’m an anthropologist, moving between cultures and decoding the human experience. In this one I’m a designer obsessed with visual expression, typography, contemporary art and technology, and drawn to anything expressive, bold, contemporary and unapologetically non-literal.

When I’m not designing you’ll find me at museums and gallery openings, or on my bike with no set destination. Colombian by birth, living in Europe, making the things I wish existed.

Experience

2022–2024Art Director & Creative DirectorBombai Experience Agency
2020–2022Team Leader, Art DirectorMullenLowe Group
2019Art Director, internshipDDB Spain
2016–2019Art DirectorDDB Colombia
2015–2016Junior Art DirectorOgilvy & Mather
2014–2015AssistantLa Violeta Films

Education

2024MA Graphic Design, focus on new mediaIstituto Europeo di Design, Florence
2021Art & Design specialisationThe Museum of Modern Art, via Coursera
2019Contemporary PhotographyEFTI, Madrid
2015Art DirectionBrother Escuela de Creativos, Bogotá
2013–2015Postgraduate, Marketing ManagementBoyacá University
2007–2013BA Graphic DesignBoyacá University and National University of Cuyo

Exhibitions

2023Invisible LakeGroup exhibition with Camilo Bojacá and Adriana Niño, Gallery Studio 74, Bogotá
Design preview for Laura