Brand experience · Bombai for adidas Originals
adidas Terrace Stadium
An immersive adidas Originals brand experience at Festival Estéreo Picnic 2024, built around inspiration, creation and amplification, where everyone could create an original and become one.
- Client
- adidas Originals
- Agency
- Bombai Experience Agency
- Services
- Art direction, graphic design
- Year
- 2024
The brief
Give adidas Originals a presence at Colombia’s biggest music festival that people step into and take part in, rather than walk past.
The idea
A terrace stadium built on three verbs: inspiration, creation and amplification. Every zone invites visitors to make something original, from the Feel the Samba installation to the Gazelle DJ booth, so the brand is experienced rather than displayed.
What I made
- Experience concept and art direction
- Graphics for the stadium structure
- Interior installations, including Feel the Samba and the Gazelle DJ booth
- In-space signage and graphic system
Outcome To add
Built for Festival Estéreo Picnic 2024 in Colombia. Add one number here: visitors, content created or reach.
Creative team
Daniel Osorio, Emmanuel Marín, Natalia Rodríguez, Paula Romero, Ana Barros, Carlos Salamanca
