Festival identity · MA thesis, IED Florence
Amazonica Music Fest
A fictional expedition to a female-led exoplanet, brought to life as an ethno-futuristic music festival. Women are nature. Nature is power.
- Type
- MA thesis, Istituto Europeo di Design
- Role
- Designer and art director
- Services
- Art direction, graphic design
- Year
- 2024
The idea
Amazonica celebrates women’s strength as inseparable from the force of nature itself, blending gender empowerment, environmental awareness and speculative design.
How it works
The identity behaves like a living organism: a carved, mineral logotype, a neon palette taken from the rainforest at night, and a line-up system flexible enough to run from posters to vinyl sleeves.
What I made
- Festival identity and logotype
- Line-up poster system
- Out-of-home and bus shelters
- Merchandise: vinyl and T-shirts
- Digital and social formats
Outcome
Presented as the dissertation project for my MA in Graphic Design, with a focus on new media, at Istituto Europeo di Design in Florence.
