Exhibition identity · Sol LeWitt concept
Finite Infinities
A conceptual identity for a fictional Sol LeWitt exhibition at the Jewish Museum, built on his impossible cubes.
- Type
- Self-initiated concept
- Services
- Art direction, graphic design
- Subject
- Sol LeWitt
- Year
- 2023
The question
How far can you push a cube before it collapses into something else? LeWitt’s impossible cubes are geometric contradictions that bend space and perception.
The idea
Rooted in LeWitt’s systematic approach and minimalist language, the identity explores how repetition, constraint and logic give rise to endless variation. It blurs object and idea, structure and illusion, turning the most stable of forms into a portal of infinite potential. Housed in the Jewish Museum, the project also reflects on identity, heritage and the power of abstraction to hold complexity within apparent simplicity.
What I made
- Exhibition identity
- Impossible cube drawing system
- Banners and street posters
- Merchandise
