Campaign · MullenLowe SSP3 for Pony Malta
Timeless Bullying
A campaign for Pony Malta, Colombia’s teen drink, with one message for parents and teenagers alike: bullying must not last through time.
- Client
- Pony Malta
- Agency
- MullenLowe SSP3
- Services
- Art direction
- Year
- 2021
The brief
Many people treat bullying as a new trend. It isn’t. It has been happening in school halls, classrooms and sports grounds for generations. Pony Malta has long stood against this violence by backing adolescents, and needed a campaign that would reach parents as well as teenagers.
The idea
Restage the pranks everyone recognises as timeless scenes, each titled like a painting: You’re getting a wedgie, The boy inside the trash, Blackboard tape prank. Beautiful to look at, uncomfortable to recognise.
What I made
- Campaign art direction
- Photographic series and on-set direction
- Print and digital rollout
Outcome To add
Add the result here: reach, press or awards, if you have them.
Creative team
Jhonatan Quimbay, Andrea Valbuena, Carlos Andrés Rodríguez, Juan David Pardo
